NIF Funded: Client: the Canadian Safe Boating Council
Smartboater.ca is one of the most comprehensive recreational boating safety web sites in Canada (and beyond). The first in world, SmartBoater.ca provides entry for recreational boaters based the visitors size and type of vessel. That way the visitor gets just the relevant information for their style of boating. The web, and most of the content was developed and produced by PlaySafe. In addition to the actual product, PlaySafe developed the marketing and awareness campaign to promote the product. In addition to developing the concept, drafting the proposal, creating and managing the product, PlaySafe continues to maintain the site.