Baby its Cold Outside is a comprehensive outreach initiative for Search and Rescue First Responders and the Public. It is focused on hypothermia and other cold injuries providing important information for the public about mitigating the risk and how to deal with it for first responders. The first responder portion of the initiative is now operational. It features an interactive online education program comprised of a series of education video modules, self assessment activities and interactive real case scenarios. Upon completion successful candidates will receive a personalized certificate of completion.
For the public a series of education video modules will be complemented with a variety of real life scenarios covering most every cold weather outdoor activity to provide relevance for every visitor. A national billboard/ poster campaign and comprehensive PR activities will launch the public side of BICO in the Fall of 2016